Vulture, Rooster, Fish, Hurricane … Marketing rediscovers the mascots and bets on these figures, which translate the essence of the clubs
You can even search, but you will hardly find any Brazilian club without mascots. The characters, symbol of the teams, have almost the same representation of the shields. They can be cute, imposing, creative … and, more than that, they reinvent themselves constantly.
Over the past decade, club marketing departments have rediscovered mascots. If the nice figures were shelved for a few years, and only remembered in card albums, today they form an affective link with their fans, especially the children. After all, it’s in childhood that you decide which team to cheer for.
What is seen by the Brazilian stadiums are many mascots animating the public before and after the matches. How to resist and not take a photo next to the “character” of your team? In addition, they have become an important source of revenue. Dozens of licensed products enter the market annually with figures of foxes, buzzards, musketeers, parakeets …
Brazil, the Rooster Terreiro
Rooster of the Japi, Rooster-Carijó, Rooster of the District, Cock of the Campina, Rooster Crazy … Brazil is undoubtedly a great terreiro of roosters. There are at least 27 clubs that use the bird as a symbol. No doubt more famous is the Atlético-MG, source of inspiration for the others.
They appear in the list of Roosters: XV de Jaú, Anápolis, Atlético-MG, Atletico Acreano, Atletico Sorocaba, Capelense, CRB, Ituano, Ji-Paraná, Operário, Paulista, River, Sinop, Tupi, among others.
More clichés than cock are the choices for tigers and lions as pets. Imposing animals, but nothing Brazilian.
The origin of several pets is in racist and social provocations. For example, the vulture is a symbol of Flamengo thanks to the racial insults suffered by the red-blacks. Similar case to the International, who embraced the monkey nickname, or the Black Bridge, the Macaca.
The saying goes that ‘nickname given is what’s left’. Some clubs have taken this maxim into account to the letter. Like Palmeiras, which, from being called a pig, ended up adopting the animal with pride – leaving behind even the parakeet, an official symbol.
The Brazilian creativity allows, some and a half, some curious exists for the election of a mascot. Like the ‘Hot Foot’, a shoe, which is the mascot of Novo Hamburgo-RS. The city of Rio Grande does Sul is known as the “National Capital of Footwear.” Another draws attention for a similar reason is the Ypiranga-PE, represented by a sewing machine, thanks to the local clothing pole.
Another mascot that caused much controversy was the devil, symbol of America-RJ. Club coach between 2005 and 2006, four-time world champion Jorginho tried in vain to ban the club’s mascot. Evangelical, the ex-side suggested that Mequinha adopts an eagle instead of the devil. He even said that the club could suffer a “curse” for its option.
Goal Brazil researched the stories behind the main Brazilian mascots. Check the list below:
In Brazilian football, few synonyms work better to define a club than ‘Hurricane’, word quickly associated with Atlético-PR. Rubro-Negro earned that nickname in 1949, because of a team that wrote history with goals. Especially by players like Caju, Jackson, and Cireno.
However, the official mascot of Atlético-PR is a top hat, just like Fluminense. A direct representation of the aristocracy.
If Brazil is the land of roosters, the most famous are without a doubt the Atlético-MG. Created by the cartoonist Fernando ‘Mangabeira’ Pierucetti in the late 30’s, the figure of the Galo atleticano exalts the image of the imposure, of race, in relation to the fighting cocks. “He who never surrenders and fights to the death,” in the words of the author. The mascot avenged from the 50’s, after the inauguration of the Mineirão.
The stadium has always received in its sectors more popular supporters carrying cocks. The identification was so great, that the cock came to rest on the verses of the popular anthem of the club, written by Vicente Motta in 1969. The lyrics exalt the ‘Galo Forte Avenger’. Later also came the Crazy Cock.
Like the Gauls, a large number of lions are also part of the Brazilian fauna of pets. In the South of the country, the most famous one probably is the Lion of the Resurrection, or the Lion of the Island, the symbol of Avaí.
The mascot emerged in the 1950s, when announcer Olímpio, famous on a radio station in Florianopolis, praised the bravery of the team as a lion. The location story was a victory in the classic against Figueirense, still in the Adolfo Konder Stadium, demolished in 1983.
Bahia imported its mascot directly from the United States: DC Comics Superman. The repaginated version of the American hero conquered the Tricolor crowd. Like Superman, Bahia is also made of steel. The ‘Steel Squadron’, or ‘Tricolor of Steel’ ( a nickname shared with the Fortress) alludes to the nickname Steelman of the original character.
However, few remember that Bahia also has a female mascot: ‘Lindona da Bahêa’. A version of the brave Wonder Woman, partner of Superman. Designed in 2014 by Nei Costa, Lindona da Bahêa is black. According to the club, the creation of the mascot was to represent the fight against racism.
The history of Botafogo is one of the richest among Brazilian clubs. It’s no wonder the alvinegro club has several mascots. The official is the irreverent Mannequin, the image of a boy urinating installed in the neighborhood of Botafogo. The choice of Mannequin as a mascot was spontaneous in 1957. In celebrating the state’s title that year, Botafogo fans wore a shirt and placed champion tracks on the statue. The Brazilian Mannequin was inspired by the Belgian statue Manneken Pis, from 1619. Since 2002, the statue has been listed as a historical monument in Rio.
Before Manequinho was ‘elected’ by the fans, Botafogo was associated with the Donald Duck, a mascot designed by the Argentine cartoonist Lorenzo Mollas. The Disney character was famous for claiming enough, claiming his rights, a brand of Botafoguenses. But for copyright reasons, it was never officially adopted.
Another animal that fell in the alvinegro taste is the dog. So much so that the crowd itself is called ‘cachorrada’. The maximum symbol is the dog Biriba, of the folkloric ex-president Carlito Rocha. The leader carried the dog even into the field.
The Chapecoense has its mascot the figure of an Indian warrior, the same one that lends the name to the Indian Arena Condá. The story tells that the true cacique Victorino Condá played an important role in maintaining the order of the villages in the south of the country. Especially on the border between Santa Catarina and Paraná during the 19th century. The figure of Condá is somewhat controversial, but without a doubt is a symbol of Chapecó.
In spite of the great sympathy for the imposing figure of the hawk, due to its greater organized crowd, and of Saint George, patron of the club, the Corinthian mascot is another: the musketeer. The Musketeer Alvinegro refers to the novel ‘The Three Musketeers’ by Alexandre Dumas. There are two stories about the adoption of the character as a symbol of Corinthians.
The first version suggests that on leaving the floodplain and playing for the Paulista Championship in 1913, Corinthians was nicknamed D’Artagnan, the fourth musketeer of the French novel. The other three clubs in the dispute would be the three musketeers: American, German and International.
However, the main version is dated 1929, when Corinthians won their first international friendly, facing the Argentine Barracas, in a match played in the Park São Jorge. Excited as the triumph, the newspaper ‘The Gazette’ came to call the law of Corinthian players as worthy of the musketeers. The nickname caught on, just like the adoption of the mascot.
The Coritiba mascot is a tribute to the tradition of the club and also to one of its most distinguished supporters: the German Max Kopf. Vô Coxa refers to Max. The illustrious supporter has fallen in love with Coritiba since its foundation and has always been close to the Thigh.
Max died in 1956, a victim of throat cancer. He was a smoker so inveterate that his first versions were accompanied by a pipe. Subsequently, the pipe was removed, for the sake of ‘politically correct’.
Many associate Grandpa to Coritiba because the Alviverde is the oldest active club in Paraná since its founding in 1909. The same is true of other traditional clubs in their states, such as Ceará.
Cruzeiro has a fox mascot, which is also synonymous with the celestial team. Like the Atletico-MG mascot, it was also the inspiration of the cartoonist Mangabeira, in 1945. The idea came from the celebrated cunning of the then Cruzeiro president, Mário Grosso. The leader was reputed to anticipate the hirings intended by the archrival Galo.
In 2003, the year of the conquest of the Triple Crown (Estadual, Brasileirão and Copa do Brasil), the mascot won “meat and bone”, plus some plush. The Cruzeiro innovated taking his mascot to the edge of the lawn to cheer the fans. The Raposão was already caught practicing extreme sports in Mineirão, such as zipline and rappel.
Dese 2012, the official mascot of Figueirense is a Hurricane. Although Atlético-PR is the country’s best-known hurricane, the team from Santa Catarina also bet on the natural phenomenon. The origin is the club’s own anthem of the 70’s. One verse highlights: ” Forward, Figueirense! Forward, Hurricane! “.
For a long time, Figueirense used the nice anthropomorphized tree “Figueirinha” as a mascot.
The Vulture is the maximum symbol of Flamengo. The bird seen as ugly, unpopular and butcher was used to offend red-black fans, especially with racist provocations. Before the vulture, the symbol of Flamengo was the sailor Popeye, in homage to the red-nautical nautical origins and the bravery of the club.
Tired of the provocations throughout the 60’s, a group of red-black fans decided to signify the nickname. On the eve of a match against Botafogo, the fans went to a dump in Caju to catch the bird. The animal spent the night in a Leblon apartment, being ‘prepared’ to debut in the classic the next day.
And the debut could not be better: in front of more than 150 thousand fans, the buzzard was released in the stands of the stadium rolled to a flag, just as Flamengo entered the field. Frightened, the bird circled the stadium and decided to land in space with fewer people. Nothing less than the center of the lawn. The fans went to delirium, with cries of “It’s a vulture!”. To complete the party Flamengo won by 2 to 1 Botafogo, ending a fast of four years.
Like the original mascot of Atlético-PR, Fluminense also has as its main symbol the image of a top hat. A well-dressed leader, emphasizing the aristocratic elite of the tricolor elite – with the right to wear hats and hats. It was created by the Argentine cartoonist Mollas, in 1943.
The marketing department of Fluminense, since last year, has been trying to repaginate the image of the ‘cartolinha’. The latest bet is the Warrior Cartel, a character equipped just like a Roman gladiator. All thanks to the popular song of tricolor fans: “Team of warriors”.
ALSO, CHECK OUR GALLERY WITH SOME OF BRASUCAS BADUT MASCOT!
The typical green of the Goiás uniform made it easier to choose the mascot for the club. In an idea similar to the mascot of the Palm tree alviverde, the Esmeraldina team has a bird symbol: the parakeet.
The Gremio is another club that finds in an interstate rival a mascot-brother. Like Corinthians, the gremista mascot is also one of the musketeers. The Gremist version of cover and sword appeared well after the Corinthian one, already in 1946.
The inspiration came from the work of the cartoonist Pompeo, who designed for the newspaper Folha da Tarde. Each club contending for the competitions of the time received a character drawn in the newspapers of Monday. Pompeo’s choice for Grêmio was precisely the Musketeer, for his bravery and even seduction.
After all, the cartoonist was the author of the story ‘The Wedding of Rosinha’, a metaphor for the competition of the time. Casa club tried to conquer Rosinha (the title), and the Grêmio presented like “fenced of the words and the ball” and in the end seduced the girl – since that year the Tricolor was the champion state. The fans bought the idea and took to the stadiums a track with the musketeer and the words: “With Grêmio, where the Grêmio is” (later adapted to the anthem of the club).
The International also have two different mascots. The most traditional are the Saci-Pererê, one of the best-known characters in national folklore. But before he became a boy without a leg, Inter was represented by ‘Negrinho’. A character from the sports newspapers of the 50’s, Folha Desportiva e A Hora.
The idea was to identify Colorado as a people’s club, linked to all sections of the population, including the poorest. Over the years the Saci would enter the scene, perfecting the malandra figure of the ‘Negrinho’.
Most recently the club decided to honor the former player Escurinho. The deceased ex-striker of the 70s baptizes the Ape Escurinho, a mascot that animates the fans at the edge of the lawn. Again, a club assimilates curses of racist rivals and turns them into pride.
The Brasileirão 2015 will count with the return of the Joinville to the elite of the national soccer. And you can get ready to find the figure of Jack, the Rabbit who represents the team from Santa Catarina.
The figure of the rabbit is quite present in Joinville. Such as in the official stores of the club, called ‘Bunny Toca’. The Brasileirão will serve to make the Santa Catarina rabbit as famous as the Minas Gerais rabbit, symbol of the traditional America-MG.
The official mascot of Palmeiras is the parakeet, created when the then Lecture Italy started to play all green in 1917. However, the mascot that the fans embraced from the 80’s was the pig.
But the Pig was not always well seen by the Palmeiras. The story goes that in 1969, Corinthians had a favor denied by Palmeiras: two Corinthian players were killed in a car accident. The club alvinegro wanted to enter two new and depended on the endorsement of all rivals. Only the Palmeiras denied.
Days later, both teams entered the field in Morumbi to dispute the classic. It was when Corinthians bothered by the ‘lack of solidarity’ from Palmeiras they released a pig on the lawn shortly before departure. All screaming ‘dirty’.
If at first the cries bothered, little by little the twisted palmeirense assimilated the animal. In 1972, ‘Dá-Por Porco’ was shouted at to encourage the team, but in an idea given by then-marketing director João Roberto Gobbato, Palmeiras embraced the pig in the 80’s. Especially when midfielder Jorginho posed with a pig’s cub In the lap for the cover of the magazine Placar in 1986.
The Macaca is a source of great pride for Ponte Preta. The mascot began because of a racist provocation on the part of the Guarani fans, who during the Derby Campineiro called the bridge pretanos of ‘monkeys’. The reason? The club has always accepted blacks in the cast.
Although some other clubs struggle with pride to know who was the first to climb black athletes, Ponte Preta still had, in the year of its foundation, player Migué do Carmo, still in 1900.
The curse was received with pride by the club, which exalted its origin without prejudice. Promoting a real racial democracy on both the lawns and even the board.
Santos is another team that has the rival joking as the initial mark of the mascot. In 1933, the fans of São Paulo da Floresta (the forerunner of São Paulo) provoked the santistas in Vila Belmiro, calling them ‘fishermen’ or ‘rotten fish’, due to its coastal origin. The Saints responded by stating that they were ‘fishmongers with great pride’.
The mascot was adopted as an alvine orca whale, a marine mammal and not a fish. Despite the biological error, the intention was to mark the mascot Santista as an animal feared by all the seas.
The mascot of the Tricolor of Morumbi is Paul, who according to the Bible was one of the apostles of Jesus Christ. ‘Santo Paulo’ was named in order not to be confused with the club. He is affectionately nicknamed also ‘Grandpa Tricolor’.
Created in the 1940s, the figure of an imposing gentleman with white beards and hair fell in the taste of the crowd. After all, it gives the club a blaze of divine blessing – plus an easy association between names. The identification is so much, that is one of the few mascots that have not undergone changes.
Few teams are as identified with the mascot as Sports Recife. The Lion is on the club’s badge and always present in some way on the Island of Retirement. Rubro-Negro won the Leão do Norte Trophy in Pará in 1919. Sport won in that competition the Seleção Paraense and a combined team of rowers and Paysandu.
The title of the competition against a state that until then was strong football was very proud of Sport. A French coat of arms with the design of a lion was delivered to the club from Pernambuco. And since then, it has become a nickname for the Sport, the Lion of the North. Represented by the mascot Leo, created by Humberto Araújo in the early 1990s.
VASCO DA GAMA
Called as the name of the famous Portuguese admiral Vasco da Gama, the cruzmaltina team could not have any other symbolic character than the Admiral himself. Character popularized in the 40’s, in another creation of the Argentine Lorenzo Mollas. Already in the following decade, a typical Portuguese merchant came on the scene. Bigodudo, out of shape, and wearing clogs, the cliché image of a Lusitanian has gained fame, especially for the great colony of Portuguese descendants in Rio de Janeiro.
The character was nicknamed Bacalhau by the cartoonist Henfil in the 60’s. Today, the club keeps the nickname Bacalhau for a friendly kitten, a character of Vasco Kids, aimed at Basque children.