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To attract consumers and customers is a lot of entrepreneurs and then run a variety of business and marketing strategies are attractive and effective. Marketing or marketing since the first has always been a mainstay of the business to be able to introduce their products and find a buyer. From here it is then a variety of marketing techniques has also been emerging.
Especially at this time due to their rapidly developing technology, the marketing field is expanding and growing rapidly premises. One form of development #teknologi marketing techniques are Pemakian emoticon or emoji. From here it is then recorded there are some businesses that use emoji brand for its marketing strategy.
Unique Marketing Strategy Via Emoji
According to the business owner the reason they use marketing #startegi with emoji is the human brain’s ability to remember and process visual content 60,000 times faster than text content. So here then or emoji emoticons have become the need of the brand marketing team of some businesses in order to explore potential market segments.
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Although bebebrapa businessman stated that this emoticon is futile, and yet the fact that he continues to rise and even become a way of life. Here are some brand or business brand that has made emoji as their marketing techniques throughout 2015 based on the positive response obtained from #media social and offline media.
1. Taco Bell
Brand first businesses to use emoticons or emotions as a business strategy is Taco Bell. Taco Bell itself is a business house eating fast food chain with the concept of a family restaurant that provides tacos, pizza, and others.
They get emoticons they want after Meloni Unicode Consortium entering into the Taco food emoji keyboard and also managed to collect 30,000 petition to Change.org. Taco Bell which was founded in 1962 in Downey, California by Glen Bell even then able to create 600 images format gifs and pictures together as a taco emoji appreciation.
In commemoration of World AIDS day yesterday, Durex submit a proposal to Unicode to be able to adopt an emoji. The submission was itself intended to campaign for awareness Durex contraceptives and safe relationships. Although this submission is still in progress but emoji is predicted to be present in the phone at the end of 2016.
Durex business itself is a brand of contraceptives which seeks to facilitate a discussion about safe sex to the users. Durex which records the data from the 80 percent of people aged 16-25 more easily express themselves through emoji, then Durex also apply this emoji marketing strategy.
Already movie Star Wars: The Force Awakens the release of December 16, 2015 yesterday? Well in the film produced by The Walt Disney Company when it acquired Lucasfilm in October 2012, there was an emoticon or emoji created in cooperation with #Twitter.
Emoticon tangible hashtag (#) is applied Disney emoji to encourage the interest of the movie Star Wars: The Force Awakens. Reviewed Emoji hashtag itself there are three characters that can be selected based on the preferences of the fans, ie, C-3PO, Stormtrooper and robot BB8.
4. Domino’s Pizza
Not to forget the others, restaurants Domino’s Pizza also implement the use emoji or emoticons in their marketing techniques. By using technology anyware, Domino’s kemduian bring the latest service features such as ordering pizza via tweets emoji. How, consumers just stayed register it on the site to enable the feature Domino’s order by tweet with the pizza emoji.
By using emoticons certain intangible several iconic characters, Mentos has successfully made its brand known to many people. Some emoji icons owned Mentos interesting characters include FOMO, Hangry, and Stalkie. From the use of this emoticon finally slogan “a fresh way to express yourself” appeared on the Mentos products.